As local search soars it’s never been more important for construction companies and other contractors to be online. But simply having a website isn’t going to do you much good. Your website should be one of your most important sales and marketing tools, but to do that it needs to

Consumer reviews, testimonials and case studies have always been one of the most effective forms of advertising. They back up the claims you yourself are making about your products or services. They give potential clients real world examples of your products and services in action. They increase credibility and trust.

A website for your life coaching or business consulting service can help you stand out, build your personal brand, establish your credibility, and attract the clients you want. But just getting your business online isn’t typically enough. For a website to be a truly successful marketing tool that will help build

Not all websites are created equal. There’s a fair amount of web designers who will start with a theme or template and work backwards to shoehorn a company into it. Maybe it fits some of the company’s needs or maybe it’s just pretty. Either way, it’s not the best approach