Wilro WooCommerce Website
Another one of the sister ecommerce websites we designed for Vaportek was a site for Wilro. Based out of Sussex, Wisconsin, Wilro utilizes the dry vapor technology to reduce cold and flu symptoms. We carried over the top menu bar from the other Vaportek ecommerce websites to instill consistency and cohesion between the different brands, while changing out colors and other elements to create a separate identity for Wilro.
With a focus on safety, family and comfort, we used an airy and tranquil blue for the main color of the website. We included shop now buttons bright but relaxing shades of green and lavender throughout the website as well as added a banner for sales and promotions near the top of the homepage to help capture more online sales. The homepage focused on the different product offerings and natural scents, highlighting the many options it offers families. We also imbedded a promotional video.
Rather than having a lot of internal pages, we opted for a more seamless shopping experience. From the top menu, visitors are taken directly to the products where they can add the items they need to their cart with one click. This faster, simpler process along with the safe and secure checkout provided by WooCommerce helps to increase online sales.
You can view the WooCommerce website we designed for Wilro here: https://wilro.us/. If you are interested in learning how WordPress and WooCommerce can help increase your online sales, give us call at our Wisconsin office at (414) 232-7862 or reach out online.