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Rebranding Website Design for Where Leadership Begins

Dan Freschi from Where Leadership Begins was really looking for a full rebrand when he came to me last year in search of a new website. He is another local client based out of Waukesha, Wisconsin and was great to work with. He runs a talent management, leadership development, consulting, and training company.

Essentially, Dan wanted to start with his rebranding with a new website. So in addition to redoing his company website, our goal became to design something he could build the rest of his brand from. Careful consideration went into the development and design to ensure the new site would be able to meet Dan’s vision for the future of his company. We went with a custom WP website that allowed complete control of the rebranding design, easy content management and the ability to integrate a blog and event listings.

The end result is a bright, fresh reinvention of his brand that we all fell in love with along the way. The website itself now matches the energy of Dan’s company and his website’s message was streamlined to put  an emphasis on conversion. You can see the custom WP website we developed for his company  at

If you are interested in rebranding your website and want to learn more about our custom website development and rebranding design and strategy services, give our Oconomowoc, WI office a call at (414) 232-7862 or send us a message online. We’d be more than happy to discuss what a website redesign could do to help you meet your business goals.

Would You Like to Get in Touch?

If you’re thinking about working with us and would like to know more, give us a call at (414) 232-7862. You can also connect with us online. We’d love to talk with you about your business and design needs. If you’d like references, we have those, too. Our past and current clients would be happy to tell you all about our work and how it helped them for them.