Website Redesign for Racon Capital
Racon Capital Partners LLC is an asset management firm. They work with a diverse set of investment strategies including public and private equity, venture capital real estate and energy/infrastructure investments, designed to grow wealth while also managing overall risk. And while they had a website that looked good, it wasn’t doing much to grow their clientele.
They came to us looking for help redesigning their website to better communicate what they did and position them as credible financial experts. Their previous website really lacked content, so we began by developing content for the homepage and creating additional internal pages for each of their investment strategies. We worked to succinctly explain what they did to add value and establish their credibility and expertise. We focused on their mission, investment philosophy, expertise and strategies. We added call to actions, including their phone number and a contact form on each page to make it easier for potential new clients to reach out.
For the redesign, we built them a custom WordPress website. We kept the orange from their logo but paired it with blues instead of grey to brighten and lighten the feel while still keeping it very professional. We added large banner images and small icons to add interest and breakup the copy. We simplified the navigation by moving client access above main menu bar and combining other pages under one heading.
You can view the redesigned WordPress website we developed for Racon Capital here: https://raconcapital.com/. If you have an outdated website that’s doing little to grow your business, give our Wisconsin web design and development office a call at (414) 232-7862 or send us a message online to find out how we can help.