Brand Identity & Logo Design for Natural Look

This branding was created for an all-new, incredible company based out of Milwaukee, Wisconsin. The company works with newly diagnosed cancer patients to help them understand the changes that are occurring within their body and hair and help them to select the perfect wig through a private fitting.

At the time we were designing the company logo and branding, they were also in the process of launching a new eCommerce site so that they could sell wigs and other accessories online.

The branding we were designing needed to match the heart-felt mission of the company. Hair loss through chemotherapy and radiation treatments can be a traumatic experience for many. The brand identity we were developing through the design of a new company logo needed to speak to the natural beauty these patients were struggling to regain and create a sense of foundation which they could begin to rebuild and grow from on their journey toward feeling like themselves again.

The resulting logo design, as you can see, is strong yet feminine, showing natural beauty with many unexpected twists and turns. It ended up being the perfect visual representation of Natural Look’s mission. You can see how the logo we designed fits in the rest of the company’s branding by visiting their website here: https://naturallooksalonandwigs.com.

If your business needs help establishing a brand identity or needs a new corporate logo, give Matt Gerber Designs a call at (414) 232-7862 or send us a message online. Our Milwaukee area web and graphic designers have helped companies all across Wisconsin, Minnesota and the Midwest develop strong brand identities through logo design and custom website development.