Industrial Website for MSW

Mulcahy Shaw Water (MSW) was a previous client of ours. We designed and developed an industrial website for them in 2017. When it was time for an updated and more in-depth website, we are proud to say they once again gave us the opportunity to design and develop their new website. 

They are a manufacturers’ representative, providing reliable, efficient water and wastewater treatment solutions to municipal and industrial facilities across Wisconsin and Michigan’s Upper Peninsula. And while their business has grown and evolved since 2017, one of the biggest changes as far as their website design goes is how their clients use it. 

Previously, industrial websites didn’t need much more than a business card online to have an effective website. But times have changed, and manufacturing, industrial and water treatment websites need a more interactive and engaging website to attract leads. 

We began with a clean, modern, professional design and shifted the focus from the product lines they represent to their company. We positioned MSW as a partner, putting emphasis on the benefits you get, who they are and their experience above the products and services they provide. We added additional ways to connect and engage with them and resources that would position them as an innovative, industry leader.  

You can view the redesigned and repositioned website here: https://mulcahyshaw.com/. If you have an industrial business and you are unsure of how to position your business online, give our Wisconsin office a call. We’d be happy to discuss ways we can help your industrial or manufacturing website stand out and deliver an impactful message to your target audience.