Corporate Branding Website for MTL
MTL Holdings is a leader and innovator in sustainable, building envelope solutions and the parent company to two metal roof edging companies, Metal-Era and Hickman. They came to us looking for a corporate branding website for MTL that would help establish their corporate identity and unite their two brands under one roof.
Corporate branding websites are a little different than typical business websites and that can be a little challenging at first. With a typical business website, we’re trying to sell a product or a service. But with a branding website, like this, you’re really just trying to sell yourself. That changes the focus, the story you’re telling, the information you’re presenting and how you present it.
To keep the focus on the company, build their credibility, unite their two brands and establish their leader identity, we developed an extremely professional looking and feeling website that differed in look and feel from their two product websites. The design used a clean, crisp, clutter-free layout with block style lettering and big impactful images. We went with bold blues, soft greys and a bright orange to draw the reader’s eye. This is an informational website and as such the calls to action were about getting additional information not making a sale. The content focused on the company and their accomplishments with internal pages that included who we are, brands, careers and news.
You can view their corporate branding website here at: mtl-holdings.com. If you would like to build your corporate brand and establish your business identity online, contact Matt Gerber Designs today. We offer professional, custom business web design and development for all types and sizes of businesses.