Skip to content


WP Website Design for Machine Plates Online

Machine Plates Online has been in business for more than 30 years providing custom printed and engraved plates to label and identify machines, control panels, lockers, vehicles and more. They are locally based in Hartland, WI, but sell worldwide. Wanting to stay competitive online with other label and plate engravers, they came to our Wisconsin web design and development agency looking for a new updated site.

One of the challenges we faced with Machine Plates Online was organizing the information. Because every order they have is custom and they offer such a wide variety of products, there were several different ways we could have structured the navigation. In the end we choose a custom WordPress web design for them and structured the navigation by application and by material because it offered the best user experience. We also added a lightbox feature to the various product pages to display multiple examples of each product type and really showcase the company’s capabilities.

Along with a new updated look for the site, it was important that the WP website also be search engine optimized. Because of their industrial niche, extra care needed to be given to the keyword research to eliminate terms that may be more popular, don’t generate quality leads. This led to a more long-tail keyword optimization strategy which should result in a higher conversion rate for the new website.

The website design plays into the industrial nature of their product with steel blue and brushed metal backgrounds without feeling too harsh or stark. You can view the finished design here: If you are interested in learning more about our WP web design, give our Wisconsin web design and development agency a call today at 414-232-7862 or send us a message online.

Would You Like to Get in Touch?

If you’re thinking about working with us and would like to know more, give us a call at (414) 232-7862. You can also connect with us online. We’d love to talk with you about your business and design needs. If you’d like references, we have those, too. Our past and current clients would be happy to tell you all about our work and how it helped them for them.