Client-Focused Website for Knot Magic
Knot Magic is a business development company that helps clients implement strategic marketing plans to increase revenue and grow their businesses. They were looking for website to help grow their own business when they came to Matt Gerber Designs.
We have quite a bit of experience designing and developing life and business coach websites and had a good understanding of many of their challenges. They needed a website that was going to match the caliber of their services, one that would help them build their personal brand, establish their credibility, and attract the right type of client. But for Knot Magic, there was one more challenge.
They didn’t want to be seen as a business coach. Their process was unique, and they wanted a website that would set them apart. So rather than focusing on the services they provide, because they depend so much on what the client needs, we focused on the problems they solve. It put the focus on the client, rather than their business and created the perfect vision of their company.
We carried that client-focused approach over into the design of the website as well to help depict Knot Magic as a partner. We used bright colors and cheerful, client focused images and calls to action. We created a simple, easy to use navigation that would allow visitors to quickly find the information they needed. We utilized lots of clean white space and added inter-locking geometric designs to show togetherness. We even put Julie’s name by the phone number, to give clients the sense that they are calling a real person, not a business.
The final site, which you can view here: https://knot-magic.com/, is exactly the unique business partnership website they were hoping for. If you are interested in seeing what we can do to help your business standout from the crowd, give us a call at (414) 232-7862. We’d be happy to discuss our thoughts on helping you build your personal brand online.