Redesigned Business Coaching Website for inVantage
inVantage is a fellow Lake Country area Wisconsin business. They helps entrepreneurial leadership teams implement simple, proven organizational frameworks to help their businesses. Unfortunately, inVantage had a website that was anything but simple and organized.
Their website was outdated, brightly colored and difficult to navigate. The look and feel didn’t match the caliber of the services they were offering. It was a huge disconnect from the level of their business coaching and missed the mark reaching their ideal clients. We proposed a complete redesign that would put their website on par with the services they were offering.
We began by cleaning up the navigation, creating a simple, clean top level navigation bar that stood out from the rest of the site. We tweaked the color scheme, creating for a darker, bolder, more professional feel. We added eye-catching calls to action to entice and motivate visitors to click. More content was added to the home page to back up the claims being made and instill trust in their coaching. Finally, a contact form was placed at the bottom of the home page making it super easy for interested visitors to take the next step.
Check out the redesigned coaching website we created for them here: https://invantageteam.com/. If you are interested in redesigning your business website to put it on par with the services you offer, give us call at (414) 232-7862 or reach out online. We’d be happy to discuss our thoughts on updating your business website.