Custom WordPress Website for HBRT of Dane County, Wisconsin
The Home Buyers Round Table of Dane County is a unique organization that helps promote homeownership to low and moderate-income families in Dane County, Wisconsin. They do this through free education classes, counseling and partnering with housing industry representatives. However, their outdated website was making it difficult for them to reach and help their target market as well as hard to attract the members and sponsors they rely on to provide their services.
They came to Matt Gerber Designs looking for a fresh, modern web design that would better position the organization. They wanted to be seen as a trusted authority so that they could attract both Dane County residents seeking their services and members and sponsors to support the organization. Anytime a business needs a website to fulfill more than one marketing goal, content organization and a clean, clear navigation become extremely important.
In order to accomplish all of their marketing goals and keep the site user-friendly, we developed a custom WordPress website that utilized two top navigation bars. This provided additional links at the top of the website without cluttering the navigation, making it quick and easy for anyone using the site to find the information they wanted. We kept the rest of the design professional and clean, utilizing shapes and colors inspired from their logo to create a cohesive feel that accentuated their brand.
You can view the completed website here: https://homebuyersroundtable.org/. If you are looking for a custom, user-friendly WordPress website that will meet all of your marketing goals, give our Wisconsin office a call at (414) 232-7862 or send us a message online.