Rebranding Website for Clear Inner Focus
Clear Inner Focus is a life coaching business. They recently went through a slight rebranding where they shifted their business focus from education and coaching to mindset coaching. To help with their rebranding and better align their business image with their new goals, they needed a new website.
We were thrilled to have been chosen to design and develop their rebranding website. The differences in their new focus, though subtle, were important to attracting the right visitors to their website. But because it was a subtle shift, we didn’t want to completely veer from their existing branding. Our goal was to give it a fresh, new spin.
Building from their existing image, we kept blue as the main color, but brightened and whitened the site. This really helped to lighten the whole feel of the website, giving it a lighter, airier feel that better matched the new brand strategy. We made a few adjustments to the navigation and the content was rewritten to focus on mindset coaching and appeal to their new target audience. In addition, we provided search engine optimization that focused on long-tail keywords to help the rebranded website rank for search terms related to the new focus.
In the end, we were able to develop a cohesive online presence for them that reflected their new branding without undermining their existing brand equity. You can view their new rebranding website here: https://clearinnerfocus.com/. If you are interested in learning more about our brand and website development services and how we can help you to create a cohesive online presence for your business, reach out online or give us a call at (414) 232-7862.