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WooCommerce Website for CastinCrete Designs

A few years ago, Dwight Ingalls started making concrete fire bowl features. He built a simple website to sell his fire bowls and grow his business, but soon realized he needed help. If he was going to get serious about his business, he needed a real e-commerce website and turned to the website designers and development team at Matt Gerber Designs. 

When Dwight first came to us, he didn’t have a name for his business yet, but we were more than happy to help him through the whole process.  We began by brainstorming together, getting to know Dwight, his business objectives and his product. Once we had a name, we secured his domain and designed a logo. We also provided content writing for the website, helping create his brand and tell his story.

For the design, we went with a classic, professional look and feel that would instill trust in his business but stay true to his handcrafted product. At the top of the homepage, we featured a big banner image to showcase his work and added other smaller pictures of the products and his process throughout the site. We peppered the site with bold shop now buttons, enticing visitors to view his products. 

We developed the e-commerce portion of the site using WooCommerce. The ecommerce platform pairs seamlessly with WordPress and is easy to use. It offers a user-friendly checkout process that is clean, clear and trustworthy. It allowed them to collect payment via Clover Payments, PayPal and Venmo, once again instilling trust and giving visitors purchasing confidence.

You can view the WooCommerce website we designed for CastinCrete here: If you are interested in your own ecommerce site, give our Wisconsin web design and development company a call at (414) 232-7862. We’d love to discuss how a professional WooCommerce website could help you grow your business and increase sales.

Would You Like to Get in Touch?

If you’re thinking about working with us and would like to know more, give us a call at (414) 232-7862. You can also connect with us online. We’d love to talk with you about your business and design needs. If you’d like references, we have those, too. Our past and current clients would be happy to tell you all about our work and how it helped them for them.