UX Website Design for Boardwalk Financial
Boardwalk Financial is a local wealth management company based out of Delafield, Wisconsin. Their ideal clients are businesses, families and individuals with over $1 million in investable assets, making image and reputation extremely important to their success. They understand that their website plays a huge role in both those especially when it comes to attracting new clients.
They came to us looking for a professional website that would resonate well with their ideal client. We started, like we always do, by first taking the time to learn everything we could about Boardwalk Financial, their business goals and their clients. Then we took that information to create a custom UX website for that was strategically designed to meet their goals and attract their ideal clients.
We started by brightening the look and feel of their website, while keeping it extremely professional. We used the darker blue from their logo to draw the user’s eye to call-to-actions and added pictures of people to give it a more personal, trustworthy feel. We swapped out information about their team on the homepage for more detailed information on the different services they provide, as we found that information more important to their clients and the user experience. Finally, we added a contact form right on the homepage, making it as easy as possible for busy, time-conscious clients to get in touch.
You can view the finished UX website we designed for them here: https://www.boardwalk-fs.com/. If you are interested in learning more about our custom design services and what we can do to help you reach your ideal client with a UX website, give our Delafield, Wisconsin office a call at (414) 232-7862 or send us a message online. We’d be happy to discuss our thoughts on updating your business website.