Skip to content
Backroom Gems Website Design

Custom WooCommerce Website for Backroom Gems

Backroom Gems is an independent gem distributer that has been supplying gems to stores and auction houses for over a decade. They decided they wanted to switch business models, eliminate the middleman, and start selling their gems directly to end consumers. With a company slogan of “Gems for Everyone” they knew the added expenses and competition of a physical store wouldn’t allow them to deliver on their goal. They needed a way to keep prices and competition at bay if they were going to be successful.

An online store would be the perfect way to start their B2C plans. But not just any online store. It needed to be easy to maintain and easy to shop. It needed to showcase their inventory and instill trust in their products. There are dozens of online store builders and templets, but Backroom Gems knew what was at stake. They may have been new to selling online, but they had been in business for a long time. Their first website had to make a big impact and they knew a custom website that was designed around their business plan was the way to do that. And that’s what led them to Matt Gerber Designs.

Our team dove into the minds of the gem consumer to find out exactly how they shop and what would make them click.  We custom designed Backroom Gems eCommerce site using WooCommerce for WordPress. It gave us just the right amount of flexibility, trust and ease of use to develop off a stunning online store designed to sell.  Large photos display their product, helpful filters and trustworthy payment options make it easy to shop, supporting marketing pages put shoppers at ease.  

You can view the finished WooCommerce online store here at: If you are interested in working with an experience eCommerce web designer that wants to help bring your online business to life, give Matt Gerber Designs a call at (414) 232-7862 or contact us online. We’d be happy to discuss our eCommerce website design services and how we can use them to create a custom online store for your business venture. 

Would You Like to Get in Touch?

If you’re thinking about working with us and would like to know more, give us a call at (414) 232-7862. You can also connect with us online. We’d love to talk with you about your business and design needs. If you’d like references, we have those, too. Our past and current clients would be happy to tell you all about our work and how it helped them for them.