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Industrial Manufacturing Website for ADS

Advanced Detection Systems (ADS) is an industrial and food processing metal detection system manufacturer based out of Wisconsin. They’ve been an industry leader for more than 30 years. However, their outdated website was no longer living up to their vision of innovation and reliability. To continue to instill trust in their products and abilities, they decided it was time to redo their website.

They turned to Matt Gerber Designs and our years of experience designing, developing, and branding custom websites for all kinds of manufacturing companies and industrial businesses. We took our experience and know-how to build them a custom website that wouldn’t just get them more leads, but the right leads. 

We began by redesigning the site. We brought it up to date with a modern layout that mimicked the square shape from their logo and metal detection devices. We updated the color scheme and used brushed metal backgrounds that gave off a modern, industrial feel and also tied in their products. Information was organized by product as well as industry, making it easy for visitors to find exactly what they needed and calls to action were peppered throughout the site to capture as many leads as possible. We also included a contact form at the bottom of each page with the option to upload RFQ files to make the quoting process quick and easy.

You can view the B2B website we designed for ADS here: If you are interested in learning more about our B2B, B2C & ecommerce web design for industrial and manufacturing businesses, give our Wisconsin office a call at (414) 232-7862. We’ll help you attract the right visitors, demonstrate the worth of your products and instill trust in your company. 

Would You Like to Get in Touch?

If you’re thinking about working with us and would like to know more, give us a call at (414) 232-7862. You can also connect with us online. We’d love to talk with you about your business and design needs. If you’d like references, we have those, too. Our past and current clients would be happy to tell you all about our work and how it helped them for them.