Website Design for Pinnacle Engineering

Pinnacle Engineering Group is an engineering firm based out of Wisconsin and Illinois that specializes in personalized civil engineering, surveying, and consulting services. They were looking for a website designer that could help them create a website that would attract new talent to their team as well as new clients. Our experience working on other industrial and technology-focused B2B websites gave us a good understanding of the challenges they face marketing their complex offerings. 

Our goal was to break down exactly what they offer and how they do it using visual aids and short copy descriptions. We started at the very top with a moving banner featuring multiple images to showcase more of their work and capabilities up front as well as add a little eye-catching excitement. We then created a visual timeline to represent their approach and included each of their services on the homepage with pictures and small descriptions. We also moved their portfolio to the homepage so visitors would have quick easy access to their work in action. 

Recruiting talent for their team was one of their big objectives for the new site. We added three calls to action for this, one across the very top, another right under the moving banner images and a third more detailed one near the bottom. Additionally, the copy throughout the website was written to appeal to clients as well as employees, focusing on their approach and culture that’s built on friendship, loyalty, trust and teamwork.The end result, which you can view here: https://pinnacle-engr.com/, is a website that not only looks great but one that is optimized for their ideal clients and team members, and captures the essence of their engineering expertise. If you have a complex engineering business that you are unsure of how to position online, give our Wisconsin office a call. We’d be happy to discuss ways we can help your engineering website stand out and deliver an impactful message to your ideal target audience.